tl;dr
For Erlebnispark Gänserndorf, we developed a Shopify-based webshop that also serves as the main website. The goal was to simplify ticket management and reduce admin effort. We integrated a ticket generator, created clear product structures, optimized for SEO, and designed a user-friendly interface with German copywriting. The result: higher online sales, easier handling for the team, and a smoother visitor experience.
Term of cooperation
Start date: January 2022
End date: March 2022
Introduction
For Erlebnispark Gänserndorf, we first of all determined on the basis of a needs analysis that a Shopify webshop that also functions as a website is the most efficient solution. Subsequently, said Shopify webshop was elaborated incl. SEO optimization, UX design & German copywriting.
Challenges
The requirement was to find a simple solution for the ticket management of Erlebnispark Gänserndorf in order to minimize the administrative effort. Furthermore, an update of the website was requested. Visitors to the website should be able to buy different packages or vouchers easily and subsequently visit the park without much effort. The connection between the store and the cashier system on site, as well as the staff's lack of technical experience, increased the project's complexity.
Solution
Together we decided to use the store system "Shopify" and a ticket generator that generates simple codes that can be checked at the cashier. This was followed by developing unique products, optimizing them for SEO, and improving the user experience with a simple design as well as appropriate texts.
Effect
The client is taking in more and more revenue through the new online store with a decrease in administrative overhead. His entire team can operate and update the Shopify store.
Result Link
https://www.erlebnispark-gaenserndorf.at/
Customer
AWA Erlebnispark GmbH