tl;dr

For Sonepar Austria, we produced image photos and videos across 4 shoot days in 3 cities—resulting in 160 licensed photos and 4 films. Despite pandemic challenges, we developed a COVID-safe concept and cast extras to complement real customers. With detailed planning and a strong team on-site, we created a versatile media library used across numerous marketing campaigns. The successful outcome led to continued collaborations with the client.

The time period of cooperation

Start date: February 2021

End date: June 2021

Introduction

We produced image photos and videos for Sonepar Austria for all media. Split over four production days in 3 different cities in Austria. A total of 160 licensed photos and four films were handed over, which can be used as a media database for all positioning.

Challenges

Organizing a photoshoot of this size during a pandemic while ensuring compliance with all guidelines and the safety of the people involved was challenging. In addition, this production was to be "customer-focused,” which only a few genuine Sonepar buyers were willing to do. It was essential for the client to develop specific subjects to prepare for future marketing needs.

Solution

Through great collaboration with Sonepar, we were able to come up with a Corona concept and push it through. Before the actual production, we worked out the sujets and divided them among all available locations. To fill in the missing customers, extras were cast and hired. We could shoot all the previously determined subjects on-site using well-planned scheduling. Make-up, lighting, photographer & cameraman worked in chord and achieved excellent results.

Effect

After the successful completion of this job, many more photography and film jobs came our way from said client. Furthermore, the client has already been able to use the elaborated media library in countless marketing campaigns.

result link

https://www.instagram.com/p/CS9bCs_qCL1/?utm_source=ig_web_copy_link

Customer

Sonepar Austria