tl;dr

During the early days of the pandemic, we developed “Markensiegel” – a sustainability-focused subbrand for Sonepar Austria. From brand identity and slogan to logo and campaigns, we crafted a unified communication strategy. Through social media, newsletters, and print ads, we positioned the new brand in the market. Today, it stands as Sonepar’s key USP with its own audience and identity, benefitting the entire company.

Time period of cooperation

Start date: March 2020

End date: March 2023

Introduction

“Markensiegel” is a subbrand of Sonepar Austria, a wholesaler of electrical goods. At the beginning of the Corona crisis, we successfully worked out the brand from scratch. Through social media posts, newsletters & magazine ads, we were able to anchor the new brand in the industry. The sub-brand strategy became the identity of the entire company.

Challenges

Establishing a new brand is never easy. In this case, it was about bringing more sustainability to the electrical industry. No comparable product or project existed back then in our client's industry. Using trial-and-error, we worked together to find out what was important to the target group."

Solution

Together we developed the entire identity, including a slogan, mission statement, services, logo, style elements, etc., and applied it to all media to build a unified communication. By means of different campaigns, we created more awareness in the industry.

Effect

The brand seal is now the most important USP of Sonepar Austria. The subbrand has developed its own positioning and audience, which benefits the parent brand.

Results

https://www.sonepar.at/markensiegel/

https://www.facebook.com/SoneparOesterreichGmbH/videos/602061551432478

https://www.instagram.com/reel/CfWnMAMD5sV/?utm_source=ig_web_copy_link

https://www.instagram.com/p/CFpqS9RD8K8/?utm_source=ig_web_copy_link

Customer

Sonepar Österreich