tl;dr
At Sonepar Austria’s annual trade fair in Vienna’s Marx Halle, we created a standout booth to launch the “Markensiegel” subbrand. Centered around the theme “With a good team, you reach your goal faster,” we used gamification with a Carrera racetrack, branded goodies, an Instagram filter, and animated screens. The result: a memorable experience that drew attention, sparked interaction, and left a lasting impression.
The period of cooperation
Start date: August 2021
End date: October 2021
Introduction
We positioned the brand seal, a subbrand of Sonepar Austria, in the Marx Halle in Vienna. With the help of gamification (Carrera track), Instagram filter + background, goodies & animated TV screens, we designed a real eye-catcher.
Challenges
The challenge was to professionally master the first positioning of the brand seal at Sonepar Austria's in-house annual trade fair - with everything that entails.
Solution
We developed a fair trade concept: “A good team gets you there faster.” We ran this concept through the entire trade suitable stand. The focus was on the Carrera racing track as gamification. Traverses, photo backgrounds, T-shirts & goodies were branded accordingly. Among numerous similar exhibition stands, an outstanding result!
Effect
To the client's satisfaction, the booth successfully generated attention. Carrera races were won, and goodies were received that regularly made visitors inside the trade fair think of the brand seal.
Result link
https://www.instagram.com/ar/170602338561419/?ch=NTFkMTFjNWZjOWUzMDM5NTE1NTAwYzVjMjFjMmVjOWM%3D
https://www.youtube.com/watch?v=7fSc_Hr7xAM&ab_channel=SoneparÖsterreich
Customer
Sonepar Austria